{"id":46,"date":"2026-01-22T14:38:44","date_gmt":"2026-01-22T14:38:44","guid":{"rendered":"https:\/\/vyos.web.id\/?p=46"},"modified":"2026-05-20T02:31:08","modified_gmt":"2026-05-20T02:31:08","slug":"menghitung-hpp-produk","status":"publish","type":"post","link":"https:\/\/vyos.web.id\/?p=46","title":{"rendered":"menghitung hpp produk"},"content":{"rendered":"\n<p><strong>HPP (Harga Pokok Penjualan)<\/strong> =Total biaya untuk menghasilkan 1 produk siap dijual, Artinya: semua uang yang keluar supaya <strong>produk itu lahir<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2\ufe0f\u20e3 Komponen utama HPP<\/h2>\n\n\n\n<p>HPP itu <strong>bukan cuma bahan baku<\/strong>. Minimal ada 4 kelompok:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Bahan langsung<\/h3>\n\n\n\n<p>Yang <strong>nempel di produk<\/strong><br>Contoh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Makanan: beras, ayam, bumbu<\/li>\n\n\n\n<li>Produk digital: hosting, domain, lisensi tools<\/li>\n\n\n\n<li>Fisik: plastik, botol, kardus<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B. Tenaga kerja langsung<\/h3>\n\n\n\n<p>Yang <strong>mengerjakan produk<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gaji karyawan produksi<\/li>\n\n\n\n<li>Fee freelancer<\/li>\n\n\n\n<li>Upah packing<\/li>\n<\/ul>\n\n\n\n<p>Kalau kamu kerjain sendiri \u2192 tetap harus dihitung<br>(anggap \u201cgaji owner\u201d)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Overhead produksi<\/h3>\n\n\n\n<p>Biaya supaya produksi bisa jalan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listrik<\/li>\n\n\n\n<li>Internet<\/li>\n\n\n\n<li>Sewa tempat<\/li>\n\n\n\n<li>Mesin<\/li>\n\n\n\n<li>HP karyawan produksi<\/li>\n\n\n\n<li>Software<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D. Biaya per unit<\/h3>\n\n\n\n<p>Yang naik kalau volume naik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ongkir<\/li>\n\n\n\n<li>Packaging<\/li>\n\n\n\n<li>Fee marketplace<\/li>\n\n\n\n<li>Payment gateway<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3\ufe0f\u20e3 Rumus dasar HPP per produk<\/h2>\n\n\n\n<p>HPP&nbsp;per&nbsp;unit=Total&nbsp;biaya&nbsp;produksiJumlah&nbsp;produk\\textbf{HPP per unit} = \\frac{\\text{Total biaya produksi}}{\\text{Jumlah produk}}HPP&nbsp;per&nbsp;unit=Jumlah&nbsp;produkTotal&nbsp;biaya&nbsp;produksi\u200b<\/p>\n\n\n\n<p>Atau lebih detail: HPP=Bahan+Tenaga&nbsp;Kerja+Overhead+Biaya&nbsp;Variabel\\text{HPP} = \\text{Bahan} + \\text{Tenaga Kerja} + \\text{Overhead} + \\text{Biaya Variabel}HPP=Bahan+Tenaga&nbsp;Kerja+Overhead+Biaya&nbsp;Variabel<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4\ufe0f\u20e3 Contoh nyata (biar kebayang)<\/h2>\n\n\n\n<p>Misal jual <strong>madu botol 250ml<\/strong>, produksi 100 botol.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Komponen<\/th><th>Total<\/th><\/tr><\/thead><tbody><tr><td>Madu curah<\/td><td>Rp 3.000.000<\/td><\/tr><tr><td>Botol + label<\/td><td>Rp 1.000.000<\/td><\/tr><tr><td>Karyawan packing<\/td><td>Rp 800.000<\/td><\/tr><tr><td>Listrik, sewa, dll<\/td><td>Rp 700.000<\/td><\/tr><tr><td>Ongkir ke gudang<\/td><td>Rp 500.000<\/td><\/tr><tr><td><strong>Total biaya<\/strong><\/td><td><strong>Rp 6.000.000<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>HPP per botol: 6.000.000\u00f7100=Rp60.0006.000.000 \u00f7 100 = Rp 60.0006.000.000\u00f7100=Rp60.000<\/p>\n\n\n\n<p>\u27a1 Artinya:<br>Kalau kamu jual di bawah 60 ribu \u2192 <strong>rugi<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5\ufe0f\u20e3 Cara menentukan harga jual dari HPP<\/h2>\n\n\n\n<p>Ada 3 metode umum:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Metode 1 \u2013 Markup<\/h3>\n\n\n\n<p>Paling umum di UMKM<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Target<\/th><th>Rumus<\/th><\/tr><\/thead><tbody><tr><td>Untung 30%<\/td><td>HPP \u00d7 1.3<\/td><\/tr><tr><td>Untung 50%<\/td><td>HPP \u00d7 1.5<\/td><\/tr><tr><td>Untung 100%<\/td><td>HPP \u00d7 2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Contoh:<br>HPP = 60.000<br>Harga jual 100% = 120.000<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Metode 2 \u2013 Margin<\/h3>\n\n\n\n<p>Dipakai toko &amp; brand Harga&nbsp;jual=HPP1\u2212Margin\\text{Harga jual} = \\frac{HPP}{1 &#8211; Margin}Harga&nbsp;jual=1\u2212MarginHPP\u200b<\/p>\n\n\n\n<p>Misal mau margin 40%: 60.000\u00f7(1\u22120.4)=100.00060.000 \u00f7 (1 &#8211; 0.4) = 100.00060.000\u00f7(1\u22120.4)=100.000<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Metode 3 \u2013 Market based<\/h3>\n\n\n\n<p>Lihat pasar:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Kompetitor<\/th><th>Harga<\/th><\/tr><\/thead><tbody><tr><td>Brand A<\/td><td>95k<\/td><\/tr><tr><td>Brand B<\/td><td>105k<\/td><\/tr><tr><td>Brand C<\/td><td>110k<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Kalau HPP kamu 60k \u2192<br>range aman jual = 95\u2013110k<br>kalau di bawah itu = bahaya.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6\ufe0f\u20e3 Kesalahan fatal banyak orang<\/h2>\n\n\n\n<p>Ini yang sering bikin UMKM bangkrut diam-diam:<\/p>\n\n\n\n<p>\u274c Tidak memasukkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gaji diri sendiri<\/li>\n\n\n\n<li>Listrik<\/li>\n\n\n\n<li>Internet<\/li>\n\n\n\n<li>Ongkir<\/li>\n\n\n\n<li>Fee marketplace<\/li>\n<\/ul>\n\n\n\n<p>Mereka cuma hitung:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>beli barang 50k, jual 70k \u2192 \u201cuntung 20k\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Padahal realnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ongkir: 10k<\/li>\n\n\n\n<li>Fee: 5k<\/li>\n\n\n\n<li>Listrik &amp; waktu: 10k<\/li>\n<\/ul>\n\n\n\n<p>\u27a1 sebenarnya <strong>rugi 5k<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7\ufe0f\u20e3 Kalau produk digital?<\/h2>\n\n\n\n<p>Misal jual eBook:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Komponen<\/th><th>Biaya<\/th><\/tr><\/thead><tbody><tr><td>Desain cover<\/td><td>500.000<\/td><\/tr><tr><td>Penulisan<\/td><td>1.000.000<\/td><\/tr><tr><td>Website + hosting<\/td><td>500.000<\/td><\/tr><tr><td>Iklan<\/td><td>1.000.000<\/td><\/tr><tr><td>Total<\/td><td>3.000.000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Target jual 300 copy:<\/p>\n\n\n\n<p>HPP per eBook: 3.000.000\u00f7300=10.0003.000.000 \u00f7 300 = 10.0003.000.000\u00f7300=10.000<\/p>\n\n\n\n<p>Kalau jual 50.000 \u2192 margin 400% \u2192 <strong>sehat<\/strong><\/p>\n\n\n\n<p>kalau ingin cepat mengitungnya bisa kunjungi : <a href=\"https:\/\/vyos.web.id\/hpp_ummi\/v2\"><strong>https:\/\/vyos.web.id\/hpp_ummi\/<\/strong>v2<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HPP (Harga Pokok Penjualan) =Total biaya untuk menghasilkan 1 produk siap dijual, Artinya: semua uang yang keluar supaya produk itu lahir. 2\ufe0f\u20e3 Komponen utama HPP HPP itu bukan cuma bahan baku. Minimal ada 4 kelompok: A. Bahan langsung Yang nempel di produkContoh: B. Tenaga kerja langsung Yang mengerjakan produk Kalau kamu kerjain sendiri \u2192 tetap [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-usaha"],"_links":{"self":[{"href":"https:\/\/vyos.web.id\/index.php?rest_route=\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vyos.web.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyos.web.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyos.web.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vyos.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":4,"href":"https:\/\/vyos.web.id\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":70,"href":"https:\/\/vyos.web.id\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions\/70"}],"wp:attachment":[{"href":"https:\/\/vyos.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyos.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyos.web.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}